So what do you do?
I’ve been working in (mostly) marketing for (mostly) tech startups for my whole career. I started with content marketing (English major!) and gradually built up a ton of technical and strategic skills for identifying and executing against marketing and growth opportunities. I’ve also grown to center people management, leadership, and mentorship in my definition of “good work.”
My approach is usually super scrappy but super systems-heavy: up to a certain level of programming I can usually get by without support from devs, other ops people, or data teams. I’m also extremely literate in ads platforms and the standard GTM tools we all know and love, like Salesforce and all the marketing automation staples.
The technical skills are just a foundation, though. Building a marketing motion or a GTM machine is really all about marketing fundamentals, knowing your customer, and creating quality experiences that offer real value to the individual, living humans in your audience. That’s where I really focus.