I’ve been working in marketing for (mostly) b2b tech startups since 2012. I started with content marketing (English major!) and gradually built up a ton of technical and strategic skills for identifying and executing against marketing and growth opportunities. I’ve also grown to center people management, leadership, and mentorship in my definition of “good work.”
My approach is super scrappy but super systems-heavy: up to a certain level of programming I can get by without support from devs, other ops people, or data teams. I’m also extremely literate in ads platforms and the standard GTM tools we all know and love, like Salesforce and all the marketing automation staples.
The technical skills are just a foundation, though. Building a marketing motion or a GTM machine is really all about marketing fundamentals, customer centricity, and creating quality experiences that offer real value to the individual, living humans in your audience. That’s where I focus.
Sure! I currently lead growth marketing / demand gen for RepeatMD and previously ran ads + SEO at Carta after they acquired a company called Preferred Return, where I’d run marketing from ~$200k to ~$2.5M ARR.
I’ve worked at or consulted for like a dozen other companies, too. Some exited, some obviously flopped. I’ve seen a lot of different situations and solved a lot of weird little problems. I’m always open to hearing about new ones, too—feel free to drop me a line.
Yes, here’s one. Working on a cool startup project and want a marketing soundboard? Tell me about it. I’d love to help.
Hell yeah, check out my band!
Formerly also of FLOODS (RIP), Posture (RIP), and wicker (RIP...?)
And what are you, reader,
but a Loose-Fish and a Fast-Fish, too?
–Moby-Dick; or, the Whale
sure, let’s say it’s copyrighted! 2024; a. crimer